Sales of the Isetta couldn't make up for the market failures of the 500 models, and by 1959 BMW was on the verge of failure. A merger with Daimler-Benz was on the table, but the workforce and management pleaded with major shareholder, Herbert Quandt, to give them time to turn things around. He relented, and in 1961 the sporty and stylish 1500 sedan set the stage for a resurgence of the brand. In 1969, the fuel-injected 2000tii upped the ante again, and BMW was once again a commercial success.
No comments:
Post a Comment